Porto Rocha developed the brand strategy, identity and voice for Fursys, the South Korean leader in office furniture. For over four decades Fursys has helped shape how people work, and as it prepared for its next chapter in the United States, the brand needed to be reimagined for that move.

The idea sits in a single line: Make Room for Reinvention. It answers a simple reality, that work is always moving and the workplace should move with it. The concept gives Fursys a position built on change rather than permanence, fitting for a company entering a new market after four decades in another.