Hochburg built the identity for PARK, the Stuttgart club that has been part of the city's nightlife as Perkins Park since 1980. In 2026 it becomes PARK, marking a shift toward house and electronic music, international bookings and a new generation of clubgoers. The rebrand had to signal that change while carrying four decades of history behind it.

The mark sits at the centre. The studio built the identity around the shortened name, compressing P, A, R and K into something that reads as both word and symbol. The contraction of the name mirrors the contraction of the club's focus, a sharper identity for a sharper programme.

The system is built to move. Designed to fragment and react to sound, it comes alive across PARK's LED surfaces, changing continuously with the programme, the artists and the night. The identity behaves like the thing it represents, never settling into a single fixed state.