Standard Format developed the visual identity and packaging system for Module, a deliberately small team of experts pushing boundaries in coffee. Guided by precision and the exploration of flavour, Module releases each coffee in limited quantities and never repeats it. The identity had to carry that logic of the one-off release.

The system was built for flexibility, shaping the brand's wider presence from tone of voice through to the website launching soon. A brand whose product never repeats needs an identity that can shift with each release while still reading as one thing, and the system holds that balance.

The packaging makes the idea material. Working with Consult and closely with G.F Smith, the studio sourced archived papers from the collection, producing an eclectic colour palette that reflects the exclusivity of each release. The choice does double work, matching the limited nature of the coffee while using materials that might otherwise have gone to waste.