Pixelarte developed the complete brand identity for Liaopastel, spanning storytelling, visual identity, signage, photography direction, illustration and motion design. The organizing constraint is scale. Building a brand for one location is different from building one that scales to forty, and every decision here was made to hold up whether the business runs one site or dozens.

That approach comes from experience rather than theory. The studio has spent years with hospitality brands that started small and grew into category leaders, including The Fitzgerald, Jenkin's and a full 30th anniversary rebrand for Cobel in Catarroja, alongside newer work like Churros Churros. Liaopastel is built on the same logic, designed for growth from the first decision.

The result is a system that doesn't need reinventing as the business expands. One identity that reads the same at one location or at forty, with Feature Display by Commercial Type carrying the typography.