Alina Ivanova and Anya Evdokimova developed the brand identity for Gallop, a children's puppet theater. The concept is built on combination, the way a well-known fairy tale can be retold in countless variations. That idea of endless recombination runs through the whole system.

The approach holds two things at once. It keeps a connection to historical roots through aesthetics and colour, then breaks from the classic techniques usually aimed at children, choosing a bolder register instead. The result respects where puppet theater comes from without designing down to its audience.

Modularity carries the concept across every medium. The merchandise continues the narrative from the posters, and the toy sets invite you to complete or reinterpret it. The identity behaves like the theater itself, a set of parts made to be rearranged, a story told differently each time.