Motto developed the repositioning and brand identity for Nomina, formerly Omni, as the company moved from infrastructure to a unified trading platform for onchain markets. Omni was built to power the early builders of DeFi. As those markets matured, the company saw the need to expand beyond tooling and serve the frontrunners of global finance, a leap that required a complete repositioning: new name, new messaging, new brand expression aligned with where it was going.

At the core of the work is a single idea, All In. It functions as a rallying cry for Nomina's conviction, scale and ambition, and it does structural work as well, unifying the product roadmap and the brand direction under one signal of total commitment to leading the onchain era. The concept holds strategy and expression together rather than sitting on top of them.

The shift reframes the company's role. From developer tools to the frontrunner's trading platform, Nomina positions itself as a brand shaping the future of global finance rather than supplying the parts for it.