Better Projects developed the brand identity for Otto, a Mexican coffee made for the office. The pitch is direct: your new ally, the coffee that makes overtime better. Otto brings specialty coffee to the workplace, barista-quality at a single click.

The idea sits in that promise. Long hours at the office rarely come with good coffee, and Otto steps into exactly that gap, treating the workday as the occasion rather than an afterthought. It positions itself as an ally, something on your side through the extra hours.

The result reframes office coffee. Not the compromise you settle for at your desk but specialty coffee that shows up where you actually need it.