Les Claudies designed the new visual identity for Pauline Gratton, a Neurolanguage Coach. The aim was to stand apart from other coaches in the field, so the studio worked an organic form in a minimalist register, building an image that reads as clean, human and in tune with Pauline herself.

The wordmark carries that intention. Rounded and generous, it feels both stable and welcoming, signalling a coach who is accessible and close to her clients. There is no play between the letters, no incline, nothing performative. Efficiency, restraint and transparency sit at the centre of the typography, and the plainness is the point.

Around the logo, the studio built a system of forms and textures. Shapes meet and hypnotic textures bring colour and life to them, moving from one hue to another in a soft, harmonious progression. Each form and texture pairing stands for one of Pauline's activities, so the system organizes the offer while carrying the sense of movement at the heart of the work.