Pao Bassol developed the brand identity for Peppy Step, a playful walking app inspired by the joy and personality of dogs. The idea is simple: make every walk feel more joyful. The identity had to carry that energy without tipping into the obvious.

Stevie, the brand's pup, sets the tone. The visual language takes its cues from her, landing on something friendly, energetic and distinctly canine without going literal about it. The dog is felt in the character rather than spelled out.

A hand-drawn logo sits at the centre, holding the warmth of the concept, supported by a bright, tactile direction and simple graphic elements. The result gives Peppy Step a memorable personality and makes an everyday walk feel a little more fun.