Purple Stockholm developed the packaging for Repeats, a gummies brand built around a bold graphic identity inspired by repetition. The name is the concept, and the design turns it into a visual language rather than a label.

Repetition works across the whole system. Stackable jars create a sense of endless repeat, and circular asterisks and recurring graphic details hold consistency from piece to piece. Simple, distinctive and modular, the packaging makes the brand's own name the thing you see.