Studio Bruch developed the brand identity for Aiche, a restaurant whose character was already sitting in the name. Anyone called Aichhorn who hoards the finest provisions in their cellar like a squirrel needs a brand that does that instinct justice. The identity takes the cue literally and builds a world from it.

Alpine-inspired illustration is the organizing device. It gives rise to a setting that lends Aiche an almost fairytale identity, populated by animal characters who gather, serve and enjoy. The restaurant becomes a place with its own cast rather than a logo applied to a menu, and the story does the positioning that a conventional mark would leave flat.

The result holds the name, the setting and the appetite in one gesture. A restaurant that keeps the best provisions close, told through a world built to match.