Violaine et Jeremy developed the brand identity for Dix Hectares, the first venture of Charlotte Bouygues. Coming from a prominent French family of entrepreneurs, she follows her elders with taste and sensitivity, and a first project of her own is inevitably imbued with a strong personal connection. The identity had to carry that closeness rather than treat the brand as a neutral launch.

Two worlds meet at the centre of the work. The poetry of the lands of Château de Montrose, where every ingredient for the products is grown, and graphic codes drawn from literature, an elegant nod to the founder's love of reading. The identity blends formal elegance with a lighter, less controlled, more organic energy, holding refinement and freedom in the same gesture.

The making is part of the position. From brain to hand, everything is imagined, created and formalised in the studio, without AI. After redrawing the curves, angles, proportions and overlaps of an initial monogram by Hani Paris, the studio brought out every element that embodies the brand: logos, lettering, illustrations, patterns, icons and decor, all hand-drawn. The method is the argument, an identity made entirely by hand for a venture that carries its founder's name.